KEY-NOTE AND WORKSHOPS
TOURISM AND PLACE BRANDING
Tourism has an enormous potential in most parts of the world. In order to make the most out of this opportunity countries and regions need to make sure there is a shared vision for the area and a common understanding of the way forward. Based on that each company need to improve their skills in differentiating themselves to get attention and also learn how to become more relevant for the potential visitors. Once that is complete the co-operation is what will make the region become of national interest or even international.
With over 100 key-notes about Tourism and Place Branding all over the world, Jerry set the framework for tourism development but also hand over tools that could be used to enhance business already after the key-note.
– The importance of shared visions and buy-in from all Stakeholders
– How to differentiate to get attention
– Co-Operate to reach the next level.
– 5 best Place Branding Tips for 2020
Key-Note: 45 – 90 minutes.
Speaker Fee: 4 000 Euro + Travel and Housing Expenses
Workshop: 2 – 6 hours.
Workshop Fee: 6 000 Euro + Travel and Housing Expenses
Jerry hits the nail time after time again when it comes to what Countries, Regions and Destinations need to pay attention if they like to grow during an entertaining 90 minute energy and competence boost.
What makes Jerry unique in his approach is not his more than 100 key-notes about Tourism and Place Branding all over Scandinavia – it is that he is also working himself within the Tourism Industry building his own destination. He is walking his talk.
Among Clients: Visit Sweden, Visit Åland, Visit Finland, Swedish Tourism Federation, Visit Småland, Visit Värmland, and in total 100 key-notes held all over Scandinavia.
SHARED DREAMS AND RELENTLESS EXECUTION
This is the first and most important step. Making sure the country, region or destination align behind some share values and visions that are then strategized and executed as well as harmonized with all levels of communication.
During the key-note Jerry shows best practise approaches and the set-backs that could happen if there is not unity on the direction.
DIFFERENTIATION AND RELEVANCE
Attention is the currency that you will use to start attracting visitors. However in order to earn attention you need to learn how to give unproportional value as well as find ways to differentiate your offering while still being relevant for your audience.
During the Key-Note Jerrys shares models that you can use immediately to generate more attention that is converted into visits.
If you want to go fast it is easiest to set of by yourself, but if you like to go far you eventually neeed to hook up with others. Through creative mixes and merging skills and passion you will be able to create experinces that will boozt your development.
Jerry shares some techniques on how to think outside the box and shows you a model that has helped kick-start successful co-operations in many regions.
5 BEST PLACEBRANDING TIPS FOR 2020
Even though the way we communicate with eachother has remained stable for the last years – phyical meetings, voice, images, video and sound – the distribution channels and how we react to various messages have changed dramatically over the last years.
With his award winning skills in branding and communication Jerry shares his best practical tips for how to get attentiot and build trust that will drive your business forward.
Even though the immediate feedback after my key-notes there are some awards that makes me a little extra proud.
You find more merits and awards here >>
SWEDEN TOURISM AWARDS
As the most innovative Swedish company within tourism.
PLACE BRANDER OF THE YEAR
Awarded Swedens best Place Brander for the work on the High Coast of Sweden, FriluftsByn and co-operations leadning to some of Swedens most creative events and festivals.
COUNTRYSIDE DEVELOPER OF THE YEAR
Awarded Countryside Developer of the Year for making the most of the opportunities on the countryside.
Get inspired and the sharpen the tools needed to attract more visitors to your country or region.
COUNTRYSIDE AND RURAL DEVELOPMENT >>
The countryside has an enormous potential to economic development and attract more people - both visitors and permanent residents.
THE SCANDINAVIAN FRILUFTSLIV PHILOSOPHY >>
What the world could learn from the Scandinavian philosophy of "Free-Air-Life"