KEY-NOTE AND WORKSHOPS
THE SCANDINAVIAN FRILUFTSLIV PHILOSOPHY
Friluftsliv – translated to ”Open-Air-Life” – is best seen as a philosophical lifestyle based on experiences of freedom in the outdoors and the almost spiritual connectedness with nature. The word Friluftsliv could be traced back to Ibsens poem ”På Viddene” from 1859 where the word friluftsliv was used to describe a thought, an idea bout life. Sitting looking into the fire he expressed ”this is Friluftsliv for my thoughts”.
- The concept of Friluftsliv
- The difference between Adventure and Friluftsliv.
- The aspects of connection and participation.
- Health and mental benefits.
- How Friluftsliv can spur creativity and attract visitors.
- How FriluftsByn, awarded Swedens most innovative Tourism Company, is using Friluftsliv as a way to let people connect with themselves and others.
Key-Note: 60 minutes.
Speaker Fee: 3 000 Euro + Travel and Housing Expenses
”It’s no wonder why Scandinavian countries like Sweden and Norway are consistently at the top of every World’s Happiest Countries list, thanks to their great outdoors habits and opportunities!”
”The Scandinavians have got it right in so many ways, social welfare, interior design, street style. And, now, it’s their balanced outlook on life that’s growing in popularity.”
The Business Insider
”’There is no such thing as bad weather, only inappropriate clothing’ is an expression deeply rooted in the concept of friluftsliv and a sentence every single Swede will have been told as a child”
Among Clients: Halton Coservation Gala, Toronto Canada,
THE PHILOSOPHY OF FRILUFTSLIV
The philosophy of friluftsliv is explained as a means to reach a true connection to ourselves, to others and our entire surrounding. Something that requires both connection and participation by opening up oneself. Jerry explains how Friluftsliv is more a way of living than activities in nature or simply consuming nature through picture taking.
ADVANTAGES OF FRILUFTSLIV
Attention is the currency that you will use to start attracting visitors. However in order to earn attention you need to learn how to give unproportional value as well as find ways to differentiate your offering while still being relevant for your audience.
During the Key-Note Jerrys shares models that you can use immediately to generate more attention that is converted into visits.
FRILUFTSLIV AS A DEEPER SOCIAL EXPERIENCE
Friluftsliv often provides a social experience that many people in our urban seculized lives are missing. When pursuing friluftsliv we often do things together with friends, like sitting around the campfire, travelling together, sharing experiences, and being dependent on each other.
Friluftsliv thus recreates the tribal life with the same security of belonging to an interdependent group. This is a form of human resources and human wealth we should be able to explore more in todays urban life.
HOW FRILUFTSLIV CAN SPUR CREATIVITY
When we get to experience larger than life moments, chances are that we get at least a glimpse of how it feels like being larger than our habits. Friluftsliv can in that sense help shifting perspectives and help us reaching a new level of connectedness. Time for reflection that together with input spurs creativity. What do you think you need to become more creative? More input or more time?
Even though the immediate feedback after my key-notes there are some awards that makes me a little extra proud.
You find more merits and awards here >>
SWEDEN TOURISM AWARDS
As the most innovative Swedish company within tourism.
PLACE BRANDER OF THE YEAR
Awarded Swedens best Place Brander for the work on the High Coast of Sweden, FriluftsByn and co-operations leadning to some of Swedens most creative events and festivals.
COUNTRYSIDE DEVELOPER OF THE YEAR
Awarded Countryside Developer of the Year for making the most of the opportunities on the countryside.
TOURISM AND PLACEBRANDING >>
Get inspired and the sharpen the tools needed to attract more visitors to your country or region.
COUNTRYSIDE AND RURAL DEVELOPMENT >>
The countryside has an enormous potential to economic development and attract more people - both visitors and permanent residents.
THE SCANDINAVIAN FRILUFTSLIV PHILOSOPHY >>
What the world could learn from the Scandinavian philosophy of "Free-Air-Life"