KEY-NOTE AND WORKSHOPS

TOURISM AND PLACE BRANDING

Tourism has an enormous potential in most parts of the world. In order to make the most out of this opportunity countries and regions need to make sure there is a shared vision for the area and a common understanding of the way forward. Based on that each company need to improve their skills in differentiating themselves to get attention and also learn how to become more relevant for the potential visitors. Once that is complete the co-operation is what will make the region become of national interest or even international.

With over 100 key-notes about Tourism and Place Branding all over the world, Jerry set the framework for tourism development but also hand over tools that could be used to enhance business already after the key-note.

Content:
– The importance of shared visions and buy-in from all Stakeholders
– How to differentiate to get attention
– Co-Operate to reach the next level.
– 5 best Place Branding Tips for 2020

Key-Note: 45 – 90 minutes.
Speaker Fee: 4 000 Euro + Travel and Housing Expenses

Workshop: 2 – 6 hours.
Workshop Fee: 6 000 Euro + Travel and Housing Expenses

Jerry hits the nail time after time again when it comes to what Countries, Regions and Destinations need to pay attention if they like to grow during an entertaining 90 minute energy and competence boost.

Visit Sweden

What makes Jerry unique in his approach is not his more than 100 key-notes about Tourism and Place Branding all over Scandinavia – it is that he is also working himself within the Tourism Industry building his own destination. He is walking his talk.

Among Clients: Visit Sweden, Visit Åland, Visit Finland, Swedish Tourism Federation, Visit Småland, Visit Värmland, and in total 100 key-notes held all over Scandinavia.

KEY-NOTE CONTENT

SHARED DREAMS AND RELENTLESS EXECUTION

This is the first and most important step. Making sure the country, region or destination align behind some share values and visions that are then strategized and executed as well as harmonized with all levels of communication.

During the key-note Jerry shows best practise approaches and the set-backs that could happen if there is not unity on the direction.

DIFFERENTIATION AND RELEVANCE

Attention is the currency that you will use to start attracting visitors. However in order to earn attention you need to learn how to give unproportional value as well as find ways to differentiate your offering while still being relevant for your audience.

During the Key-Note Jerrys shares models that you can use immediately to generate more attention that is converted into visits.

CO-OPERATION

If you want to go fast it is easiest to set of by yourself, but if you like to go far you eventually neeed to hook up with others. Through creative mixes and merging skills and passion you will be able to create experinces that will boozt your development.

Jerry shares some techniques on how to think outside the box and shows you a model that has helped kick-start successful co-operations in many regions.

5 BEST PLACEBRANDING TIPS FOR 2020

Even though the way we communicate with eachother has remained stable for the last years – phyical meetings, voice, images, video and sound – the distribution channels and how we react to various messages have changed dramatically over the last years.

With his award winning skills in branding and communication Jerry shares his best practical tips for how to get attentiot and build trust that will drive your business forward.

RELEVANT AWARDS

Even though the immediate feedback after my key-notes there are some awards that makes me a little extra proud.
You find more merits and awards here >>

SWEDEN TOURISM AWARDS

As the most innovative Swedish company within tourism.

PLACE BRANDER OF THE YEAR

Awarded Swedens best Place Brander for the work on the High Coast of Sweden, FriluftsByn and co-operations leadning to some of Swedens most creative events and festivals.